Business Analytics: What It Really Means (And Why You Can Learn It Too)

Business Analytics: What It Really Means (And Why You Can Learn It Too)
By Pragya Shukla

Think Business Analytics is just for coders or MBAs? Think again.

This book is for every student, intern, or early professional who feels confused, overwhelmed, or disconnected from the “analytics” in their curriculum or job. Whether you’re in marketing, HR, finance, law, or entrepreneurship — this guide will change how you see data.

No fluff. No tech overwhelm. Just real, actionable steps.

Inside the book:
✅ What Business Analytics really is (and what it’s not)
✅ How data is changing every career — not just data science
✅ Beginner-friendly tools: Excel, Power BI, Canva, Google Sheets, ChatGPT
✅ Case studies from HR, Marketing, Finance & more
✅ Simple mini-projects you can start today
✅ A 30-Day Analytics Challenge
✅ Glossary + real-life success stories from non-tech learners

“This is the book I wish someone gave me when analytics felt scary and out of reach.”

Perfect for:
🎓 College students & MBA learners
👩‍💼 Early-career professionals
📈 Business enthusiasts exploring analytics
🚀 Curious minds ready to grow their confidence with data

No coding required. Just curiosity, and a fresh mindset.